As an inexperienced entrepreneur, investing a large sum of money in the marketing arena can be a fatal step. So, picking a cost effective, reliable and effective marketing strategy is the key to success. In today's marketing arena, mobile marketing is proving to be an effective marketing strategy.
With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication. As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.
Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.
Now, lets see the beneficial features of bulk SMS strategy that make it a powerful marketing tool for inexperienced entrepreneurs to kickoff their marketing campaign.
Requires less investment:
This is one of the important features that make bulk SMS one of the best marketing tool for inexperienced entrepreneurs who are hesitating to make large investment in the marketing arena. You can make use of bulk SMS in your marketing campaign either through service providers or software.
If you don't have enough time to concentrate on your core business, then you can get assistance from reliable SMS service providers or you can make use of software to carry out the marketing campaign all by yourself. However, service providers have a better reach as they send the user's message through a range of APIs like HTTP, SOAP, SMTP and SMPP. So, it is wise to make use of reliable and experienced service provider to send SMS effectively.
Easy to implement:
You might not need any additional qualification or experience to make use of bulk SMS software. All you have to do is just enter the mobile number of the customers and the message which you need to convey to the customers, then just click the send button.
As the software or service provider takes care of the complete process, you can save plenty of time which you can utilize for focusing on your core business.
Flexible working schedule:
Unlike other marketing strategies, you might not have to stick to a proper timing schedule. You can send SMS to customers according to your own schedule.
Higher response rate:
Another added advantage of this service is that it has higher response rate than other modes of marketing such as TV and banner ads.
Boosts business productivity:
As the SMS are delivered directly to the customers within a few minutes, it generates immediate traffic and improves your business productivity.
Improves customer relationship:
Contacting your potential customers via short message service lets you to maintain a consistent touch with your customers who are the backbone of your business.
Easy to manage:
Since, it generates immediate sales you might not have to wait or monitor for a long time to analyze the progress of your marketing campaign. Within a few days, you will get a clear idea about your marketing campaign.
The concept of sending multiple messages at a time has made SMS marketing a lot easier as they can be sent directly over the direct-to-mobile gateways.
This mode of marketing enables the entrepreneurs to reach out to the targeted customers at their convenient time thereby having a positive impact. With an ever-growing number of mobile users, this mode of marketing is worth looking forward to in the near future.