Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.
Bulk SMS is an effective non-intrusive and cost-effective way to communicate with the customer.
There is two type of SMS - Transactional SMS and Promotional SMS.
Transactional SMS - These are messages which are sent to your customer to pass on information necessary for using your product or service. Like- bank transaction, bill generate and education result and many more.
Example - "Your order no 123 has been shipped. You will receive this order by tomorrow. Thanks for using our services."
Promotional Route - These are SMSes which are sent with the objective of promoting your product or service. This category includes any sales & SMS marketing messages which may or may not be solicited by the recipient. Promotional SMSes can be sent only from 9 AM to 9 PM promotional SMS you can send an only non-dnd number ( Trai regulation)
Example - Dear Travel Agents, Now Get Flat 10% Off on Flight (Basic Fare), Same has been updated on the portal. Log in now and start booking!