What is SMS marketing?
SMS marketing is the marketing strategy which uses short messages (less than 160 characters per SMS) as a method to convey the updates, offers, alerts, information about a product or a service to the potential customers or clients.
In other words, it’s the promotion of any product or service by sending SMS directly to the phone of a potential customer (for which they have granted the permission)
Why SMS marketing?
Following are the few leading factors for choosing SMS advertising over conventional methods of marketing:-
1. The wider reach : As mobile phones are today’s necessity, almost everyone owes at least one mobile connection, so an SMS can reach to almost every single person.
2. High Targeting : As the SMS is received by the person with his/her permission, SMS marketing becomes more effective than any other conventional method in which there is no knowledge of whether he/she wants to see the advertisement or not.
3. It’s cost effective : Research shows that the returns or conversions from SMS advertising for an amount of money spent, are more than any other method for same amount of money.
4. Report tracking : In this kind of marketing, we can track the report of whether the link is clicked by customer or not, or whether the SMS was opened or not.
Why SMS marketing is more effective during the times of Pandemic or COVID 19?
For last one year, life has been very tough due to the pandemic. Mobile phones became the closest friend to us. Be it, watching movies or calling friends, a smartphone has been our true companion during the pandemic.
So, of course the SMS marketing has been more effective than a conventional way like advertising through a big and expensive hoarding. It is quite obvious that we are spending more time on our phones than any generation before in the mankind history.
Ask yourself, what is more effective, to spend a high amount on hoardings or banners, or simply sending a SMS directly to potential customer's mobile.
Answer is simple, a short message on someone’s smartphone will be more effective.
In the end, it’s safe to say that SMS advertising is an effective and a more efficient way of marketing.
